From News Desk to Distribution

Season 5 Episode 50

From News Desk to Distribution with Alisha Pequeno

Season 5 Episode 50

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About Alisha Pequeno

Alisha Pequeno is the National Distribution Manager of Consumer Solutions for Accident & Health at Zurich North America, where she leads strategic partnerships and growth initiatives across the country. With over a decade of experience in insurance distribution, she brings deep expertise in carrier relationships, supplemental health products, and business development strategy.

Alisha's career began in broadcast journalism, where she worked as a reporter, producer, and morning show anchor. After transitioning into insurance through marketing and communications, she rose through the ranks—helping grow Ideal Concepts from a 12-person startup to a 200-employee powerhouse. Over the years, she's worked with more than 150 carriers, navigating everything from ACA policy changes to commission reform.

Known for her clarity, persistence, and people-first leadership style, Alisha is passionate about mentorship, strategic communication, and delivering real value through service. She currently resides in Miami, Florida and works nationwide to support Zurich's mission of innovation, trust, and industry-leading support in the accident and health space.

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